Running from before Mother's Day through Valentine's Day, this project was a comprehensive retail campaign for four select OBOS shopping malls in Oslo. Inspired by Love Hearts candy, the design translated product offerings into emotionally resonant visual narratives, solidifying the malls as preferred gift destinations. The strategy was delivered through a cohesive system of physical stickers, digital app assets, poster templates, and immersive photo booth experiences.

Made in collaboration with JCP (Just Cuizin' Productions) and OBOS