Currently in development for the upcoming annual celebration of Moomin Day, this project involves a curated visual takeover of the Oslobukta district. Inspired by Tove Jansson’s timeless themes of friendship, nature, and wonder, the design translates the whimsical Moomin aesthetic into a modern urban setting, positioning Oslobukta as a premier destination for fans and families alike. The campaign is being realized through a cohesive system of large-scale environmental graphics, digital storytelling assets, and a functional vendor map, designed to create an immersive journey through the neighborhood.